AUTO BAVARIA RELOCATES FROM ITS ICONIC BUILDING IN GLENMARIE TO THE LARGEST DEALERSHIP FACILITY FOR THE BMW GROUP IN SOUTHEAST ASIA.
AUTO BAVARIA RELOCATES FROM ITS ICONIC BUILDING IN GLENMARIE TO THE LARGEST DEALERSHIP FACILITY FOR THE BMW GROUP IN SOUTHEAST ASIA.
New First of its Kind Auto Mall in the Ara Damansara area to begin operations in November.
Shah Alam, 21 November 2019 – Auto Bavaria Glenmarie, the Sime Darby owned BMW, MINI and Motorrad dealership which is part of Malaysia’s largest network of authorised dealerships and with over 30 years of experience in representing the brands of the BMW Group in Malaysia is moving to a new facility befitting of its size at Sime Darby Motors’- a first-of-its-kind auto mall, this November.
For more than two decades, Glenmarie has been the home to the BMW, MINI and Motorrad brand as well as for more than 350 employees, steadily strengthening its position as one of the key BMW dealerships in Malaysia with multiple award wins, including the Best BMW Dealer in the Diamond Category for eight years in a row from BMW Group Malaysia.
Auto Bavaria marked the move with a splendid farewell event in conjunction with the celebration of the festival of lights, Deepavali at Auto Bavaria Glenmarie with almost 400 guests including employees, former Dealer Principals and Managing Directors of Auto Bavaria gathering to feast on classic Indian cuisine buffet, whilst reminiscing fond memories made together and new experience in store for them at our new home in Ara Damansara.
Jeffrey Gan, the Managing Director of Auto Bavaria said: “It is really important to celebrate the legacy and milestones of Auto Bavaria Glenmarie to ensure that the united spirit among our employees transitions over when we begin a new chapter at the new facility in November. The relocation signifies our continued efforts and commitment towards delivering Sheer Driving Pleasure as well as an exclusive buying experience that is synonymous with the BMW brand”.
Spanning over 23,161 square metre at a cost of RM57 million, the new state-of-the-art Auto Bavaria Ara Damansara 4S which will represent the BMW, MINI, Motorrad brands as well as BMW Premium Selection will be the largest BMW facility in Southeast Asia, with the newest brand identity, expression, experience and double the workshop capabilities than the Glenmarie facility.
(From left) Andrew Basham, the Managing Director of Sime Darby Motors, Wong Soon Foo, the former managing director of Auto Bavaria (1992), Rajan Thurairatnam, the former managing director of Auto Bavaria (2001), Tunku Badlishah, the former managing director of Auto Bavaria (2005) and Jeffrey Gan, the Managing Director of Auto Bavaria (present).
A group photo of the management of Auto Bavaria with Andrew Basham (center) at the farewell event held in Glenmarie.
Auto Bavaria bids farewell to Glenmarie with a grand celebration with more than 400 employees. The celebration ended with massive fireworks show.
About Auto Bavaria
Established in 1988, Auto Bavaria, a division of Sime Darby Auto Bavaria Sdn Bhd, is the biggest retail and service organisation for BMW, MINI and Motorrad in Malaysia.
Over the years, we have successfully built BMW into one of the most desirable luxury automotive brands in the country.
Today, Auto Bavaria's nationwide network infrastructure comprises five branches, namely Glenmarie, Sungai Besi, Kuala Lumpur, Penang and Johor Bahru. Auto Bavaria Glenmarie and Penang also houses the BMW Motorrad and MINI showroom. In addition, our BMW Premium Selection centre is in Glenmarie and Kuala Lumpur.
Every Auto Bavaria branch is staffed with passionate professionals dedicated to providing world-class sales and aftersales service that exceed expectations.
In benchmarking ourselves against the best BMW dealers in the world, we make customer satisfaction the top priority at Auto Bavaria.
We record possibly the highest man-hours in training annually in the local automotive industry to keep our staff on top of the latest innovations and technologies and constantly review processes to improve efficiency.
At Auto Bavaria, we are committed to making your BMW experience extend beyond your purchase.
Today, Auto Bavaria's nationwide network infrastructure comprises five branches, namely Glenmarie, Sungai Besi, Kuala Lumpur, Penang and Johor Bahru. Auto Bavaria Glenmarie and Penang also houses the BMW Motorrad and MINI showroom. In addition, our BMW Premium Selection centre is in Glenmarie and Kuala Lumpur.
Every Auto Bavaria branch is staffed with passionate professionals dedicated to providing world-class sales and aftersales service that exceed expectations.
In benchmarking ourselves against the best BMW dealers in the world, we make customer satisfaction the top priority at Auto Bavaria.
We record possibly the highest man-hours in training annually in the local automotive industry to keep our staff on top of the latest innovations and technologies and constantly review processes to improve efficiency.
At Auto Bavaria, we are committed to making your BMW experience extend beyond your purchase.
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